Bridging AI and Customer Experience

In this insightful discussion, Kathy Sobus of Sobus Consulting explores the evolving landscape of artificial intelligence and its integration into customer experience analytics. She highlights how AI is transforming quality monitoring processes, allowing for deeper insights beyond traditional sampling methods. Kathy also touches on the convergence of marketing and customer experience, emphasizing the importance of adaptive approaches in response to changing consumer behaviours, particularly in the travel sector.