Insights on AI Integration for Improved Customer Experience

In this excerpt from her talk, Kathy Sobus of Sobus Consulting emphasizes the importance of assembling a multi-functional team when implementing AI solutions. She stresses the significance of measuring success and encourages businesses to identify low-hanging fruit for automation to enhance customer service. Kathy advocates for maintaining a human touch in customer interactions while leveraging available data and technology to create meaningful experiences for customers and employees alike.