What is that consumers want?

In this video, we explore the evolving landscape of customer engagement through chat features on business websites. The discussion highlights the growing demand for intelligent and personalized interactions, where customers seek not just immediate assistance but also a seamless experience that feels human-like. Emphasizing the importance of understanding customer behaviour and preferences, the conversation underscores how businesses must adapt their chat systems to create efficient, data-driven dialogues that respect and address the consumer's needs.